Internet Marketing Fundamentals

Marketing has undergone significant transformations in the past decade, largely due to the advent of the internet. With its vast reach and accessibility, the internet has revolutionized the way people communicate, making it a powerful tool for marketers, especially with the emergence of social media platforms.

Internet Marketing Fundamentals is designed to equip participants with essential skills to effectively market their businesses online. With a focus on content creation and dissemination, participants will learn how to leverage compelling content to engage and attract their target audience. In today's digital age, understanding the fundamentals of internet marketing is crucial for business growth and success.

Course Outline:

Module One: Getting Started
• Housekeeping Items
• The Parking Lot
• Workshop Objectives
• Pre-Assignment
• Action Plans and Evaluations

Module Two: SWOT Analysis in Marketing
• Strength
• Weaknesses
• Opportunities
• Threats
• Case Study
• Module Two: Review Questions

Module Three: Marketing Research
• Consume All Media
• Finding the Right Price
• Product Development and Improvement
• Identify Your Target Audience
• Case Study
• Module Three: Review Questions

Module Four: Real Time Marketing
• Dynamic Content
• Engagement Builds Followers
• Constant Readiness and Monitoring
• The Time the Place and the Media
• Case Study
• Module Four: Review Questions

Module Five: Brand Management
• Every Interaction Counts
• Consistent Through all Media
• Unique Qualities
• Needs to be Actively Managed
• Case Study
• Module Five: Review Questions

Module Six: Social Media (I)
• You are Building a Community
• A Personal Touch
• Brand Champions
• Make it Easy to Share
• Case Study
• Module Six: Review Questions

Module Seven: SEO Basics
• Relevant and Original Content
• Keywords
• Value Proposition
• Linking
• Case Study
• Module Seven: Review Questions

Module Eight: Social Media (II)
• Content is King
• Blog and Interact
• Webinars
• Constant Monitoring
• Case Study
• Module Eight: Review Questions

Module Nine: Website Characteristics
• SEO Optimization
• Landing Page
• Analytics
• Mobile and Tablet Friendly
• Case Study
• Module Nine: Review Questions

Module Ten: Capturing Leads
• Lead Management and Generation
• Give Something Away
• Quality vs. Quantity
• Capture Repeat Customers
• Case Study
• Module Ten: Review Questions

Module Eleven: Campaign Characteristics
• Tailored for Your Audience
• Use Powerful Words
• The 4 W’s of a Campaign
• Monitor and Tweak
• Case Study
• Module Eleven: Review Questions

Module Twelve: Wrapping Up
• Words from the Wise
• Review of Parking Lot
• Lessons Learned
• Completion of Action Plans and Evaluations